The Lifetime List

One American brand, taken apart

Who actually builds it, what changed on the factory floor, and which version is still worth buying. Every number on screen has a source, and the sources are printed on the page.

Tonka doesn't make Tonka: the license behind the truck in the box
toy trucks

Tonka doesn't make Tonka: the license behind the truck in the box

The truck in this box says Tonka on the side. Tonka did not make it.

September 22, 2026Read the episode →
Read the compressor, not the badge: 7 refrigerator names and the 4 companies behind them
refrigerators

Read the compressor, not the badge: 7 refrigerator names and the 4 companies behind them

Walk down the refrigerator aisle and you will count a dozen names.

September 21, 2026Read the episode →
Pyrex isn't Pyrex anymore: the glass swap that makes dishes break
glass bakeware

Pyrex isn't Pyrex anymore: the glass swap that makes dishes break

There is a dish in your kitchen right now with the word Pyrex on the bottom.

September 20, 2026Read the episode →
Tool brands: who owns the wall, and the four still worth buying
hand tools

Tool brands: who owns the wall, and the four still worth buying

Walk up to the tool wall at Home Depot and read the names.

September 17, 2026Read the episode →
The death of Maytag: the Dependability Square was an advertising set
washer parts

The death of Maytag: the Dependability Square was an advertising set

For forty-seven years, Maytag paid actors to sit in a chair and do nothing.

September 15, 2026Read the episode →
Speed Queen: the washer repair technicians buy, and why nobody sells it to you
speed queen parts

Speed Queen: the washer repair technicians buy, and why nobody sells it to you

In 2018, a small washer company in Wisconsin did what the federal rules asked and made its top-loader efficient.

September 15, 2026Read the episode →
What happened to Kenmore: the Sears brand that never had a factory
washer parts

What happened to Kenmore: the Sears brand that never had a factory

In 1927, a Sears catalog offered a washing machine under a name almost nobody had heard of: Kenmore.

September 14, 2026Read the episode →

All episodes →

Shop by type

Everything we have checked, by product

The ownership map

Who owns what: the American brands and the companies behind them

The name on the box almost never belongs to the company that makes the thing. This page lists every brand we have taken apart on the channel, who owns it today, and where the work is actually done. Every line comes from an episode and…

36 brands · 10 owners Open the map →
Buying guides

What to buy, by type

The episodes tell the story. These pages tell you what is on sale today, what it is made of, and how to read the label on the one you already own.

Buying guide

Glass bakeware

Two kinds of glass are sold as oven bakeware in America, and only one of them survives a real temperature swing. Borosilicate takes a change of about…

27 to buy · 27 entriesSee the guide →
Buying guide

Hand tools

Most of the names on a hardware store wall no longer belong to the company that forged the tool. Four do, and they still run their own plants in the…

17 to buy · 18 entriesSee the guide →
Repair guide

Washer parts

When a washer's drum bearing wears out, some makers sell you the bearing and some sell you half a tub. The first part of this page lists every part…

8 to buy · 18 entriesSee the guide →
Repair guide

Speed Queen parts

Speed Queen washers are sold through appliance dealers, not through Amazon, and the company runs no repair fleet of its own. The parts, though, are…

7 to buy · 10 entriesSee the guide →
Buying guide

Refrigerators

Seven refrigerator badges in one American aisle are owned by three companies, and a seventh is a name that hires a factory. A full-size refrigerator…

1 to buy · 9 entriesSee the guide →
Buying guide

Toy trucks

Two Tonka lines sit side by side under the same yellow paint. One still has a real steel dump bed; the other is plastic and zinc alloy. This page…

1 to buy · 3 entriesSee the guide →
Buying guide

House paint

Premium interior paints from three different companies run from 40 to 46 percent volume solids on their own data sheets. That number, the binder and…

1 to buy · 5 entriesSee the guide →
Buying guide

Model kits

Plastic model kits are reissued for decades from the same steel molds, often in new boxes with new artwork. The five checks on this page date the…

2 to buy · 10 entriesSee the guide →
What we check

Every number has a source

Each figure in an episode carries a marker, and the numbered source is printed at the bottom of its page. If one is wrong, tell us and we fix it.

No prices, no star ratings

Prices move and ratings are gamed. We say what a thing is made of and who makes it, and let the shop show you the price.

We name who owns the factory

Not the brand on the box — the company that runs the plant, and the country it runs in.